![]() Meaning if you are trying to grow a podcast about books and set up a sweepstake to give away a barbeque grill, you’re not going to gain subscribers who care about books, only those who want a shot at a free grill. A word of warning though: for a giveaway to be effective, it has to be related to what you’re doing. Give something awayĪnother way to gain addresses quickly is with a giveaway. But first, they have to know there’s something to subscribe to. The goal is to make it easy for people to subscribe. You can also draw attention to the fact that you have a newsletter with a popup or other attention-getting device. Create a form that lets them give you their name and email address (more on that later) and make sure they see it.Ī link to your form should be on every page of your site. If someone is on your site, you can assume they have an interest in what you’re saying or selling. So how do you build a quality email list? Use your website That’s spamming, and it will work against you. Whatever you do, never buy an email list. There are a lot of shortcuts to building an email list, but they rarely leave you with a list of any value. Which involves convincing people to voluntarily give you their email addresses. And it involves collecting email addresses or gaining subscribers. But who is going to be on the receiving end of your newsletter? That’s the second step: growing a mailing list. If you’re convinced that you need to start a newsletter, congratulations, you’ve taken the first step. Starting an Email Newsletter Is Easy, Growing a Mailing List Is…Less Easy If that sounds like an ideal situation for your message, you need to start a newsletter. It may be read or it may be deleted, but it can’t be ignored. But most social media is fleeting and easily missed or ignored.Īn email newsletter in someone’s inbox, on the other hand, has to be acted upon. If your goal is to promote yourself or your product, you need a social media presence. Social media is an important avenue for engagement. This is to remind them you are there and to bring them back to your website. An email newsletter is also an effective way to stay in touch with your customers, readers or listeners. So the answer to “who needs a newsletter?” is anyone who needs to communicate with an audience. Whether that means informing potential customers about a new product or letting followers know that you have something new for them, the core purpose is the same. ![]() The purpose of a newsletter is to inform. In this tutorial, I’ll talk about why you might want to start an email newsletter, and I’ll show you a very capable WordPress plugin that can get you started for free. You can use a newsletter to promote your website, blog, podcast or whatever else you’ve got up your sleeve. You don’t necessarily have to be selling a product. That’s because email is still an effective tool. A good foundation for any marketing plan is an email newsletter.
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